AHPRA’s guidelines: Can someone tell me what just happened?


Doctor's bag

AHPRA's guidelines: Can someone tell me what just happened? For those who haven’t followed the lively debate about the revised advertising guidelines for Australian health professionals, this post from last week explains it all. In summary, the Australian Health Practitioner Regulation Agency now says in its new guidelines that practitioners can be fined if patients post online testimonials praising the clinical care they received.

Last Friday, it seemed as if AHPRA had backed down on the harsh regulation. But is this really the case?

What does AHPRA say?

First of all, here’s a quote from the current guidelines:

a review (…) that states ‘Practitioner was quick to diagnose my illness and gave excellent treatment’, is a testimonial which references clinical care and is considered in breach of the National Law.

The guidelines also state that health practitioners must take steps to remove unsolicited testimonials appearing on any (social media) website not under their control. However, last Friday the medical…

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